Sampurno Wibowo, SE., M.Si
The objectives of the research is to explore and to know about : (1) which media advertising is using by Telkom sppedy to promote the product; (2) the influence of using the media advertising on the buying decission. The sources of data are collected from customers of Telkom Speedy at the city of West Java. The election of respondents that are planned uses simple random sampling technique and allocated proportionally and methods of collecting data are questionnaire, interview, and slider of document. The methods of analysis are: (1) descriptive analysis and explanatory survey; (2) hypothesis testing by Multiple Regression. The results of descriptive analysis are: (1) Television & Newspaper is the media which elected by respondent that more effectively to promote the product, but not for the billboard; (2) Totally, all of the media are influencing positively and significant on the buying decission.
Keyword: media advertising, television, newspaper, billboard, buying decission
Cut Irna Setiawati , Mesari Arsas , Citra Kusuma Dewi
ASEAN established a free trade area agreement that is in the presence of the ASEAN Free Trade Area (AFTA). While the ASEAN-China Free Trade Area is a free-trade cooperation between ASEAN member countries with China on tariffs, import duties, and taxes. Both AFTA and ACFTA will certainly have an impact on the domestic market. Some industries are very great to feel the effects from the attacks of products from other countries but the most visible impact of that is the garment industry. Garment industry isproducing products that are most needed by the people of Indonesia, so the demand forgarments will increase. It is difficult denying that the importer would be tempted by all the potential demand of garment products in the homeland so much that trying to flood itwith imported products, both legal and illegal. One way to protect domestic marketsfrom storm attack illegal garment products is through non-tariff regulation of Permendag No.56/2008.
The number of imported garment products illegally since 2003 have increased and decreased significantly. Entering the year 2009 where Permendag No.56/2008 was enacted did not provide a significant impact. It is seen that the product is still low compared to the illegal legal status reached 350,000, an increase of 32% from a year earlier. This means that implementation of Permendag No.56/2008 has constraints that inhibit the regulation goal as a drag attack illegal imports and creating a conducivebusiness competition, in other words is still not effective for domestic protection for AFTA and ACFTA.
Keyword : ASEAN Free Trade Area (AFTA), ASEAN-China Free Trade Area (ACFTA), imported Garment products
illegal
Heppy Millanyani , Astrie Krisnawati ,Wanda Listiani
In order to survive in business education especially in higher education, the Telkom Education Foundation (TEF) should have strong competitive advantage. Two higher education under the auspices of TEF, Telkom Management Institute and Telkom Technology Institute, is still under the rank of 131 and 45 (Indonesia respectively) and 11969 and 5721 (internationally) in webometrics ranking. Based on level of access and publication (www.alexa.com), Telkom Management Institute occupied the rank of 947.179, lower than Telkom Technology Institute which occupied the position of 98.119.
This paper used a number of data generated from the research “PT. Telkom Indonesia Tbk’s media image in Kompas daily newspaper and Pikiran Rakyat from January to June 2010″. The methodology used media analysis on tridharma activities on TEF’s publications during January to June 2010. These activities did not affect the ranking of institutions that are closely related to the image and competitiveness of universities.
The results indicate that during a period of 6 months, only 38 publications on TEF were published and reported in Kompas and Pikiran Rakyat. In addition, the writers also found only one news in Kompas. As a matter of fact, the news in Kompas which has national coverage provides a huge impact of college identity to be known by the public, especially for prospective students and management and telecommunications industries market.
Key words : higher education’s tridharma activity, image, Telkom Education Foundation, publication, competitiveness, marketing public relations.
Ganjar Mohamad Disastra, S.H., M.M.
The post-industrial society development signed by the transition from industrial manufacture economy into hospitality industry. From the perspective of individual well being, emerge a question about the prosperity of workers in this hospitality industry, about the emotional labor. Emotional labor describes the management of feelings and expressions to create facial, bodily and verbal displays for organizational goals in jobs involving direct interaction with customers. Emotional labor can cause dissonance between true emotions and emotions expected as part of the job, consequently leading to job dissatisfaction.
The purpose of this research are to identified how individual characteristics and workers environment may influence the emotional labor performance, what is the consequences of emotional labor into workers prosperity and what are the implications of training, orientation, and counseling for an effective emotional management.
The result of this research shows that emotional labor performance are influenced by workers environment, while job satisfaction as workers prosperity are influenced by emotional labor. Training, orientation and counseling also has positive influence as moderating variable for effective emotional management of emotional labor.
Mirandra Daiyu Asmarani , Majidah , Venti Yustianti Martina
The purpose of this research is to reveal the influence of Corporate Social Responsibility (CSR) disclosure to Firm Value using Price-to-Book-Value. The sample of this research are 12 food and beverages companies that listed in Indonesian Stock Exchange. The sampling method of this research is purposive sampling. Indicator of CSR disclosure is CSR Index and Firm Value is Price to Book Value. The statistic analysis that use in this research is regression analysis. The result of research is there is no influence of CSR to Firm Value.
Keywords: Corporate Social Responsibility Disclosure, Firm Value, Corporate Social Responsibility Index, Price to Book Value.
Mary Parker Follet, an influential early-20th-century social commentator and writer, considered management to be “the art of getting things done through people.” While much of her work focused on education and communities, her analyses also included ways in which companies could be more productive. She essentially
believed in the power of people working together while respecting the contributions of the individual — a philosophy that’s helped thousands of organizations succeed.
Mary Follet knew that to get things done, you needed to form a community. Without the community, the work would remain static. Broadening her teachings to the state of management and administration in industry and public institutions, Follet became known as a management expert, a woman “before her time.” Today, companies still look to her teachings to optimize productivity.
Here are some Follet-inspired management tips that will help you get things done through your people:
Opt for “power with” vs. “power over.”
Follet believed that people preferred to take “power over” because it offered a quick solution. She distinguished between operating in a coercive manner (power over) versus operating in a coactive manner (power with). The latter is about developing power within people. Consider ways you can give your people power — over their work, their decisions, even their consequences.
Continue reading 'Mastering “the Art of Getting Things Done Through People”'»
What exactly is meant by ‘management’? Unfortunately, management is a concept that has not been defined accurately as yet, and it is even today difficult to understand perfectly the general terms that are used in conjunction with management. However, it must be stated that management is nothing but the art of getting things done through other people. This was a definition that was offered by the President of the American Management Association in 1980. However, today, management is being defined as working ‘with’ and ‘through’ people so that the primary objectives of the organization and all its members can be fulfilled. There are certain important differences between the two definitions, and they are that, for one, today, there is more importance on the human being in the firm, and the focus has shifted to the results that need to be accomplished rather than on things and objects, and thirdly, today’s’ management means that the achievement of the members’ personal objectives can be and must be integrated closely with the organizations’ objectives. (Montana; Charnov, 1)
However, the traits that inevitably mark a ‘good manager’ are many and varied, but there are certain traits that seem to be recognized and accepted universally. These are that, for one, a good manager must be an effective and an efficient communicator, he must be able to delegate responsibilities, he must be able to encourage employee participation, and also encourage them to ask questions. A good manager must also possess the innate ability and capability of encouraging and leading the staff of his organization, and to inspire them through his actions and words. However, a good manager must also realize that all theses things may not occur naturally; they must be learned and acquired over a period of time. When taken on an individual level, this would mean that the manager would have to learn through experience, training, and then development, and for an organization, this would mean putting money and commitment into the betterment of these areas, and also that there must be a good and effective management development strategy in place. (What makes a good manager?)
Continue reading 'Management: The Art of Getting Things Done Through People'»
A manager’s job is to get things done by other people. That’s axiomatic. But how, precisely, is that accomplished? Here are eight practical rules that will help any manager get more accomplished by his people and, in the process, build an alert, eager, responsible staff.
Be considerate. Nothing contributes more to building a strong, hard-working, loyal team than a considerate chief. He is courteous to his people. He puts himself in their place before making any decisions affecting them. He knows that they have pride and self-respect, and that he will get much more effective work by treating those characteristics as assets than by trampling on them.
Delegate responsibility for details to subordinates. This is the essence of management. You are not a manager if you do not delegate, just as you are not a machinist if you cannot run a machine. The manager who insists on keeping his hand on the details discourages his people by competing with them. The capable ones will quit, the others will sit back and let him do the work. And he will have no time for his real job–thinking and planning.
Give credit where it is due. Taking credit that really belongs to others destroys their initiative and willingness to assume responsibility. Giving proper recognition confers a double benefit: they get credit for doing the job; you get credit for building an able staff.
Continue reading '8 Rules for getting things done through people – On the Management Side'»
Farida Titik Kristanti
The success or failure of an economic sistem is measured by the direct impact on the humans who live under that economic sistem. Two major of sistems have dominated the world arena in the last 100 years, namely capitalism and socialism. Socialism collapsed before the end of the 20 th century with a complete failure. Capitalisme continues to dominate the entire globe, with different flavours and varieties implemented in different parts of the world. Between of the two major of economic sistems, there is The mix economic sistems. The once is Indonesian Economic Sistems is called The Pancasila Economic sistems and the other is a new economic sistem that the world is yet to explore, understand and implement.The sistem is based on Islam is called Islamic Economic Sistems.
Key Words: Capitalist Economic Sistem, Socislist Economic sistem, The Mix Economic – Pancasila Economic Sistem, and Islamic economic system
Adam Faritzal dan Sampurno Wibowo
Dynamics of the business environment becoming increasingly complex and will have an impact on the operational organization, but the changes of the business environment will also impact on human resource. Any change requires organizations to open themselves to the demands of these changes. Organization or company should always try to develop strategies and policies in harmony with environmental changes. Formulation of strategy and policy organization will be supported by many managerial functions and operational functions there. One of the company’s operational area of concern is the field of Human Resource Management, because human resources is an important asset for the survival of the organization or company. Company or organization should always synchronize human resources with the changes that occur in terms of quantity, and quality of human resources through investment activities implemented in the human resource planning activities. With attention and care for human resources, is key to the organization or company to be able to get a competitive advantages.
Keywords : Human Resource Management , competitive advantages
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